Brand

These brand identity guidelines are designed to strengthen the Wyffels Hybrids brand by creating a consistent identity system that supports our brand promise. We have a strong brand – a unique personality and position in the marketplace. But we must protect the integrity of our brand by being consistent in the way we communicate it to our customers. From our advertising to apparel, from letterhead to literature, every piece of communication must reflect one company. The end result will be to create a stronger, more consistent brand identity, better associate our desired attributes with Wyffels Hybrids, and discourage the creation of materials that take away from, or dilute, our brand.

The guidelines that follow are intended to create consistency in all marketing and communications projects, no matter who creates them.