Brand Position

Our Brand Position is:

To professional farmers, Wyffels Hybrids is the on-farm seed partner that is the best way to get technology to the soil.

As you develop communications for Wyffels Hybrids, it’s important to be well versed in the thinking behind our brand. Who we’re trying to reach. What we stand for. And what we offer. Our Brand Positioning is how we want our brand to exist in the mind of our customers and prospects. It is made up of three key components: 

1) Our Target Market 

2) Our Frame of Reference

3) Our Most Meaningful Benefit

Our Target Market:  

“Professional farmers.” 

The Professional farmer exists in all shapes and sizes, but most are going to fall in the 500 – 3,000 acres category. While they may approach their profession as a business, we can still appeal to them with an agrarian perspective and message. They have employees and seasonal help, but they are actively involved in day-to-day physical production of their corn. They buy products more than they “secure deals.” And they know their products and their acres better than any other segment of corn growers. 

Our Frame of Reference: 

“The On-Farm Seed Partner.” 

We don’t manufacture traits, but no one brings them to the professional farmer in a better package quite like us. We go on-farm. With personal service and expertise. We will partner with growers to bring solutions and honest insights to successfully grow corn year in and year out. Period.

Our Most Meaningful Benefit: 

“The best way to get technology to the soil.”

Nobody is better at taking the technology and advancements available in the industry today, bringing them to life in real and innovative packages, and then delivering them to growers in seed corn solutions for their farm. We give our customers choices, product performance, and extreme customer care – from delivering what they order, to going above and beyond to fit a hybrid to their farm.