Color Palette

Correct use of color will enhance the Wyffels Hybrids brand, just as incorrect use of color can detract from our brand and possibly create visual confusion. The following color palettes and standards should be used when developing communications for Wyffels.

Primary Color Palette
The primary color palette for Wyffels Hybrids is based on the colors found in our logo and expresses, in a broad sense, the personality of Wyffels Hybrids. Black should be considered an anchor or foundation color, along with “Wyffels Hybrids” yellow which provides a highly impactful contrast to the black and reinforces the Wyffels brand identity. We also include white as the third and final color in our primary color palette. While not technically a process color, the use of white and white space will maintain a clean and uncluttered canvas for our brand communications. The primary color palette should be used for the majority of all corporate communications pieces such as advertising, letterhead, etc.

Primary Colors

Secondary Color Palette
To assist designers with color decisions, Wyffels Hybrids encourages the use of a secondary color palette. This palette is meant to complement the primary palette and can be particularly useful for accent colors in pieces with multiple pages featuring charts and maps such as product guides, annual reports, or other collateral pieces. 

Secondary Colors

For most print applications, use PANTONE or CMYK colors.

• Approved CMYK color values can be used for print applications if PANTONE colors are not available.

• Approved RGB color values can be used for on–screen use such as PowerPoint® presentations.

• Approved HTML color values can be used for web applications.