Visuals

While the strong personality and attitude of the Wyffels Hybrids brand can be conveyed with words, photos do have the potential to convey, on a very human and even literal level, the face behind that brand. No other tool in a brand identity system can make such an immediate and impactful connection. Therefore, it is extremely important that images convey the correct tone and personality of the Wyffels Hybrids brand. 

Image Selection Criteria

Overall, images used in Wyffels Hybrids communications should reflect the professionalism and strength of a company promising innovation and the latest technology. Care should be given to avoid photos that show equipment or technology that looks dated. A good rule of thumb is nothing older than two years. Likewise, photos showing people, whether customers or employees, should also be recent. Clothing and hairstyles can date a photo and in turn, a company. 

Use photos sparingly and only to help support the message being communicated.

Stock photography

Many stock photography companies offer high quality stock images. When purchasing stock images, make sure you specify the correct dimensions and resolution for your project.

Resolution

An image with a resolution of 300 dpi or more should be used for printed pieces.

An image with a resolution between 75 dpi and 100 dpi is preferred for web and on-screen applications. When in doubt, choose the higher resolution image and reduce if necessary.