Voice
Name Usage
The full name of our company is Wyffels Hybrids. After its initial use, it is also acceptable to drop “Hybrids” and refer to the company as “Wyffels,” the way our customers generally refer to us. While the shortened name is more conversational and personal, reflecting our brand personality, for the non-customer using the full “Wyffels Hybrids” name helps define who we are and what we do.
When referring to Wyffels Hybrids, the company, “Hybrids” is capitalized. When referring to our product, “Wyffels hybrids” is not capitalized. Avoid using Wyffels Hybrids in the possessive. (Example: “Wyffels Hybrids’ fleet of corporate vehicles.”) If using the possessive for “Wyffels,” remember to add an apostrophe after the “s.” (Example: “Wyffels’ fleet of corporate vehicles.)
Our legal name is Wyffels Hybrids Inc. Use of our legal name may be required for certain legal documents or publications. At all other times, Wyffels Hybrids is the name to use.
